World of Coca-Cola World of Coca-Cola / Atlanta, Georgia , United States

World of Coca-Cola

Mesh: Graph
Attachment: Tableau
  • Location: Atlanta, Georgia , United States
  • Year Completed: 2007
  • End Use: Museum
  • Architect: Jerde Partnership, Los Angeles, California
  • Architect of Record: Rossler International, Atlanta, Georgia
  • Prime Design Firm: Selbert Perkins Design Collaborative, Los Angeles, California
  • Owner: Coca-Cola Corporation

Application

Part museum, part brand experience, the World of Coca-Cola at Pemberton Park Place in Atlanta, Georgia is dedicated to the storied history of the iconic beverage enjoyed throughout the world. Opened in 2007, the $97-million center's architectural design celebrates the past, present and future of Coca-Cola while valuing its corporate transparency, sustainability and good works. Working with design architect Jerde Partnership, Selbert Perkins Design Collectve envisioned a shimmery, ice-like stainless steel mesh facade branded with the Coca-Cola logo.   

Function

Cambridge Architectural created large panels of Graph mesh and used sandblasting to etch 60-foot lettering across the stainless fabric with the Coca-Cola script extending to the glass portions of the facade. The panels were hung using Cambridge's Tableau attachment system. In addition, Graph was used in the museum's interior exhibitry to encased columns designating Coke's presence in different regions of the world.

Benefit

The use of stainless steel mesh made from manufactured recycling materials and manufactured with a cold-forming process contributed to the World of Coca-Cola's LEED certified designation with the U.S. Green Building Council and the company's commitment to sustainable design.

 

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World of Coca-Cola | Cambridge Architectural

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